If you want to optimize your advertising efforts, Trapica and Albert AI are some of the oldest names in AI marketing, also with the best reputation. But what are the differences between them? Which platform matches your needs more closely?
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In this guide, you’re going to see some of the must-have digital marketing tools for agencies of all sizes. These should help you gain a competitive edge, provide a positive customer experience, obtain great customer reviews, and offer a better ROI for consumers (while also earning clients and yourself more profit!).
If enterprise marketing is your goal this year, you should keep these marketing automation tools in mind!
Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.
The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.
We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.
If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.
A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.
Local marketing is all about targeting customers around a specific location. We’ve compiled a detailed guide to creating a marketing strategy for your small business.
Whether you've been using Facebook Ads for a while or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience. Learn how to optimize your ad targeting on Facebook in our guide.
How do marketers implement Facebook's location targeting on their ads and use it to their advantage? Find out in our guide to local targeting for Facebook ads.
Your audience is different from your marketing database. In the marketing industry, we try to steer clear of sending the same message to every prospective customer. If you choose to vary your message for people who buy your products, why not do the same for future customers?
Learn more about the superfoods industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests, demographics, and personas of users relevant to the superfood industry.
Learn more about the sports and fitness industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the sports and fitness industry.
LinkedIn recently revealed its new retargeting features. Today we’ll introduce the changes, explain their impact, and discover what they mean for marketers and businesses.
Rather than attempting to find a new audience for your brand/products, behavioral targeting is about delivering ads to those who have shown an interest in your brand or niche. How can you expect to get a good ROI if the ad doesn’t go to the right people? With behavioral targeting, the idea is to reach out to multiple small audiences rather than one large one. Learn the benefits of choosing this technique in our guide.
During your research on Facebook's Lookalike Audiences, customer lifetime value is a term you’re likely to have encountered. As Facebook's Lookalike Audiences has grown in popularity, the confusion surrounding this term seems to have grown somewhat. In this guide, we want to uncover the basics behind customer lifetime value as well as explain how we can utilize this metric in future campaigns.
If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. In this guide, you’re going to learn how to: ◦ Set up an ad campaign ◦ Build an ad ◦ Analyze performance, and use this analysis to optimize ads. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.
As we all know, targeting is one of the keys to success for advertising on any platform. It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it. As a result, there is a lack of conversions that we may blame on the ad when in actuality, we should take a closer look at the targeting. In this guide, we want to go into the Detailed Targeting feature on Facebook in more detail.
If you want to push ahead of the competition, building customer personas will create real value. After identifying your main audience, you may discover that they aren’t quite who you expected; this is an important insight. The more marketing intelligence you have about the people who purchase from your company, the easier it will be to attract others like them.
You may know your Google search engine ranking, but did you know you have an ad ranking too? Today, we’re going to learn all about this, how it’s changed over time, and the steps you can take toward improving your Google ad rank moving forward.
It’s natural to feel overwhelmed by the sheer amount of data available these days, but there is a solution - AI. AI organizes and analyzes data far better than human capability alone. It offers real-time insights and suggestions which you can implement immediately. When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.
Trapica's Marketing Suite is an artificial intelligence marketing tool to help you understand your customers, automate your ads, and boost your ROI.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
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