Rather than attempting to find a new audience for your brand/products, behavioral targeting is about delivering ads to those who have shown an interest in your brand or niche. How can you expect to get a good ROI if the ad doesn’t go to the right people? With behavioral targeting, the idea is to reach out to multiple small audiences rather than one large one. Learn the benefits of choosing this technique in our guide.
It’s natural to feel overwhelmed by the sheer amount of data available these days, but there is a solution - AI. AI organizes and analyzes data far better than human capability alone. It offers real-time insights and suggestions which you can implement immediately. When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.
Learn the top 10 mobile app marketing strategies that you should implement in 2021.
Check out some of the best social media management tools for marketers in 2021.
Simply put, the world has changed. Educational institutions, therefore, cannot rely on the marketing techniques that have been reliable for so long. With that said, we believe that video marketing is one of the best ways to communicate your message in 2021.
Learn all the basics and how to get started with a Data Management Platform (DMP)
What is social media marketing? How did social media create a new genre of marketing? Learn the history of social media and this growing marketing field.
All businesses find some value in using social media, and colleges and other educational facilities are no different. Why? Because social media speaks the language of younger audiences. Gain tips on how to implement Instagram Reels into your student recruitment strategy.
How do Publishers improve their Facebook Ad quality rankings? What does it involve? How do you ensure a strong ad quality ranking for your business? Let’s find out!
After long delays and COVID-19 interruptions, mobile-first indexing is now used on 100% of all websites on the internet. What does your marketing team need to know about this new process? Will it change the way that you operate? Let’s find out!
Little light gets shone onto LinkedIn, despite the fact that it contributes successfully to many marketing strategies around the world. As an agency, you need to be on top of all the best social media platforms, and sometimes LinkedIn offers just as much value as Facebook and Instagram.
In this guide, you’re going to see some of the must-have digital marketing tools for agencies of all sizes. These should help you gain a competitive edge, provide a positive customer experience, obtain great customer reviews, and offer a better ROI for consumers (while also earning clients and yourself more profit!).
With the initial buzz of Clubhouse starting to dwindle, the new question is whether the app can remain at the top. That’s what we’re going to investigate today!
Every audience behaves uniquely, which is why A/B testing is so valuable for advertising. Learn the best A/B testing practices in our guide.
Should you use an ad agency, or should you perform all marketing tasks in-house? Learn the pros and cons of each and decide for yourself.
What are social messaging apps? Which should you use? How can you use them effectively? You’ll learn the answers to all of these questions in this guide.
We’ve compiled some of the biggest and best online retail marketing strategies to prioritize in 2021!
If enterprise marketing is your goal this year, you should keep these marketing automation tools in mind!
If advertisers have wanted anything in recent years, it’s automation. Thankfully, Google heard the calls and has introduced Smart Bidding.
What is social commerce? Why should you consider it for your own brand? Are there any tips to perfecting this aspect of your marketing strategy in 2021? You’ll find all of the answers to these questions in our detailed guide!
Social media marketing is consistent in one area: its basis in and effect on human psychology. The mechanics are often so subliminal, we are oblivious to them. Here are three ways the psychology of social media is making an impact.
As a marketer or business leader, you are probably familiar with A/B testing. When advertising on Facebook and other platforms, it can be a great way to continually improve the effectiveness and outreach of your campaigns. Here’s everything you need to know about multivariate tests and A/B testing, starting with the following: ◦ The basics ◦ Why A/B testing is so valuable ◦ Best practices
With consumers spending more time on their mobile devices, it seems that SMS marketing is making a comeback. SMS messages have an open rate of over 82%. That’s right, over four in every five marketing messages sent through this medium are opened. Discover more benefits of SMS marketing and how to integrate it into your marketing strategy.
Facebook's learning phase is the period of time at the very beginning when the delivery system still has lots of learning to do. Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.
We know how hard it can be to develop a working Facebook sales funnel. That's why we're here to help with tips on how to optimize and create a successful Facebook ad funnel.
To use a marketing agency or keep marketing in-house? A question many businesses find themselves asking. Discover the pros and cons of each and figure out which is best for you in our complete guide.
Micro-moments are when marketers are able to reach out to customers at the right time and appear when they need them most. Learn how to understand the needs of your customers, find the right micro-moment relevant to your brand, and how to incorporate them into your marketing strategy.
Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your Facebook ad account stays safe and secure with these tips.
We log in to Google Ads every day not thinking about the risk of getting hacked; we trust that the security of the site will be enough to keep us safe. But what do you do if your Google Ads account actually gets hacked?
More businesses and marketers are choosing to integrate Reddit into their marketing mix. Learn how marketing on Reddit works, the golden marketing rules of the platform, and how to boost your brand's presence.
Learn how to generate sales by leveraging Instagram's e-commerce space.
Your audience is different from your marketing database. In the marketing industry, we try to steer clear of sending the same message to every prospective customer. If you choose to vary your message for people who buy your products, why not do the same for future customers?
There’s lots of talk regarding keywords right now; some will tell you that keywords are dead, while others will try to explain that everybody needs multiple pages targeting the same keyword in order to get on the SERP. With so much false information disseminated on a daily basis, it’s hard to keep up with the real trends and what we should be doing as marketers to get results.
Learn how to utilize data to produce content that resonates with your digital audience. With data-driven content, the idea is to collect and analyze customer data to generate content. With data at the core, you can share content that is relevant, valuable, and resonant.
Marketing attribution defines the ways that marketers determine ROI or value with specific channels. Attribution can boost your marketing strategy, but only if you choose the right attribution model and pay attention to the results.
When it comes to e-commerce, we believe in making it as easy as possible for people to buy products. Check out our top ecommerce checkout page optimization strategies to implement in 2021.
How do marketers implement Facebook's location targeting on their ads and use it to their advantage? Find out in our guide to local targeting for Facebook ads.
We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.
Growing your business to an international level? Learn how to improve your website's SEO for multiple languages.
To help small businesses have more reach, Facebook has launched Facebook Shops. Facebook Shops allows businesses to build an online store on a platform they already use. Once set up, prospective consumers will have an opportunity to peruse your store on both Facebook and Instagram
A/B Testing, or split-testing, allows businesses and marketers to compare two ad campaign variables to see which performs better.
In the past, marketing wasn’t important for educational facilities because the competition was limited. Now, it’s a buyer’s market and educational services need marketing techniques to survive. Learn why educational marketing is a must in 2021 and tips on how to be on top.
Explore everything you need to know about how UX impacts ROI, how to effectively measure it, and why you might want to calculate the ROI of UX investments.
Holidays are an important time of year for all businesses. Implement these holiday marketing tips into your 2021 marketing strategy to stand out in the crowd.
Whether you've been using Facebook Ads for a while or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience. Learn how to optimize your ad targeting on Facebook in our guide.
Check out our ultimate guide to video marketing. You’ll learn: ◦ The definition of video marketing ◦ Types of video marketing ◦ Benefits of video marketing ◦ How to make a video ◦ How to implement a successful strategy
Creating a unified brand is the ultimate goal for a marketing team. A unified brand identity allows customers to understand your company, see what you provide, understanding the reliability and trustworthy nature of the brand, and more just by looking at your logo. It also helps increase ROI.
AI saves time, money, increases ROAS, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
Local marketing is all about targeting customers around a specific location. We’ve compiled a detailed guide to creating a marketing strategy for your small business.
Learn all about Google's automatic targeting feature, how to optimize your ads, and what other settings you should adjust to get the most out of your Google ad campaign.
In this guide, you’re going to learn Facebook's 11 different campaign objectives, what goals they’re designed to achieve, and how they work to get the most from Facebook’s advanced advertising platform.
Creating Google ad campaigns is a process that’s easy to learn, but hard to master. In this guide, learn how to optimize all the different aspects of Google Ads.
Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
One thing that remains constant throughout the years is the importance of SEO. But what will work best? How do you increase your organic traffic? What are the techniques that businesses and marketers will employ the most? We have a detailed list here!
Facebook advertising has become easier with the use of automated ads. Automated Ads learn your audience and then provide the best ad possible. Using advanced algorithms, the system learns what ads perform best before then offering suggestions and recommendations to users. The tool is designed to work with all campaign goals, so it doesn’t matter if you want to generate leads or send people over to your website.
Market research is the process of gathering any sort of information that can be used to learn more about the market. For the most part, this is split into two: ◦ Information regarding the state of the market (including competitors) ◦ Information regarding your customers. This information helps improve interactions between the brand and consumers, to design products that better meet the needs of consumers, and encourage a more tailored approach toward content.
A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.
How do marketers choose a cost control for their Facebook campaign? What’s a bid cap? What’s a cost cap? How does it affect how you advertise? With cost controls, you tell Facebook your situation in terms of profitability/conversions in addition to your goals. Facebook then uses this information to bid on the right auctions and contribute to your advertising performance.
Demand-side platforms help advertisers streamline their digital advertising processes. Rather than doing everything manually, DSPs are designed to make the ad inventory purchase process easier than ever. With a single interface, advertisers can not only purchase but also manage ad inventories even when they come from several sources.
If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.
Over the years, we’ve learned the importance of ad relevance on Facebook, Instagram, and all other platforms, and thanks to the asset customization tool on Facebook, you’re about to reach a whole new level of ad relevance on this platform. With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.
It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.
The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.
Facebook monitoring and analysis tools that allow you spy on your competitors are often a great resource.
The programmatic advertising ecosystem can be complex. Learn the difference between demand-side platforms (DSPs), data management platforms (DMPs), and supply-side platforms (SSPs) in our guide.
Facebook Live helps marketers with their marketing strategy. By marketers communicating directly with prospective consumers through Facebook Live, it encourages customers to hit the purchase button. This means that video has now generated income for the brand and potentially discovered a long-term customer.
LinkedIn Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. Linkedin Marketing Labs helps marketers get better results on LinkedIn as well as teaches them the best strategies to adopt to their business.
Learn the benefits and how to get started using lifetime value lookalike audienceson Instagram and Facebook today.
Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.
Discover how marketers use the Facebook Test and Learn tool to reveal their most effective campaigns.
What is media buying? Media buyer monitors enable advertisers to get the help they need in identifying opportunities across multiple channels simultaneously.
Full digital experience platforms help marketers streamline the marketing process and relieve pressure for the whole team. Rather than separating marketing, customer care, research, engagement, and advertising, full digital experience platforms bring everything under one roof.
Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.
Cross-channel personalization helps you improve the customer experience and boost both engagement and loyalty. In this guide, you’re going to learn all about it and how to implement the practice most effectively.
The ad planning process all starts with some objectives. Step 1 - Set Goals. With anything in marketing, you can't expect to reach your goals if you haven't decided what they are. Step 2 - Choose the Right Platforms. Step 3 - Create a Plan for Each. Step 4 - Go.
Marketers use these different Facebook marketing tools to effectively create, manage and get insights on Facebook ad campaigns.
Affiliate marketing describes the idea of somebody advertising and selling a product on behalf of another party. See examples and learn how to make money from affiliate marketing.
Google Ads Keyword Planner has lots of value in learning keywords and implementing them across a wide marketing strategy. Google Ads Keyword Planner helps to find the right keywords, so you'll be able to create a successful campaign.
With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?
Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.
Facebook has recently launched paid online events. A paid online event means that you’ll receive a fee in return for exclusive tools, online video content, and more. Attendees pay a small fee for you to provide value through various content and services. Online events are available to creators, educators, businesses, and even media publishers.
Learn how to create an SEO-focused content brief and why it's important to have one.
LinkedIn has become a valuable marketing tool for many businesses, especially those selling to other businesses. In this guide, we will show you how these new LinkedIn features work and whether you should consider adding the platform to your marketing strategy.
Google recently released a guide of best practices and SEO tips for news sites and articles. Google's John Mueller discusses the article length debate, the proper way to structure your page, optimization tips, and more.
Clubhouse is an exclusive app that allows people to hold audio conversations with others. With exclusivity and reputation at the core of the platform, it has grown beyond all expectations in 2021. Explore how Clubhouse found success, its struggles, how to utilize it for business, and more in our guide.
How do you personalize marketing in the right way? Why should you start personalizing your marketing strategies in the first place? You have questions and we have the answers!
Today, we’re focusing on social commerce since platforms like Instagram and Facebook are continually improving their offering for businesses. If you think social media is all about advertising and communicating with customers, you’re wrong.
For Pinterest and Google, one of the more recent additions has been the ‘Lens’ feature. You may have heard about Pinterest Lens and Google Lens, but what does it actually do? Let’s explore both solutions in this guide!
Here are eight tips for effective influencer marketing on Instagram in 2021 - take advantage of the tools available on Instagram, find the right influencer, and grow your audience this year.
Although most companies employ many of the same marketing techniques, it’s fair to say that each has a unique strategy. Let's explore ten dog food companies marketing strategies —we’ll see what they do, where they advertise, and how they advertise.
You may know your Google search engine ranking, but did you know you have an ad ranking too? Today, we’re going to learn all about this, how it’s changed over time, and the steps you can take toward improving your Google ad rank moving forward.
In the world of marketing, more platforms are integrating artificial intelligence into their solutions. This has led to a new era of advertising innovation, testing new creatives, and offering the best digital ads with the audience in mind. In our guide, learn tips for introducing AI optimization with digital ads.
Facebook Lookalike Audiences has become widely used in recent years. It offers a great opportunity to find potential customers with similarities to an existing audience. When used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.
Often, we hear B2B companies suggest that social media is reserved for those in beauty, fashion, and other appealing industries. However, we believe that every industry has an opportunity to shine on social media. Learn how to improve your B2B social media advertising starting today.
If you want to push ahead of the competition, building customer personas will create real value. After identifying your main audience, you may discover that they aren’t quite who you expected; this is an important insight. The more marketing intelligence you have about the people who purchase from your company, the easier it will be to attract others like them.
As we all know, targeting is one of the keys to success for advertising on any platform. It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it. As a result, there is a lack of conversions that we may blame on the ad when in actuality, we should take a closer look at the targeting. In this guide, we want to go into the Detailed Targeting feature on Facebook in more detail.
In case you haven’t already seen it, Google Shopping is the ultimate shopping tool for consumers. Not only can they search for a specific item, but also compare prices between different outlets and shop the many different retailers that offer it (as long as the retailer has paid to have their products advertised). Learn the benefits of selling on Google Shopping in our complete guide.
If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. In this guide, you’re going to learn how to: ◦ Set up an ad campaign ◦ Build an ad ◦ Analyze performance, and use this analysis to optimize ads. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.
During your research on Facebook's Lookalike Audiences, customer lifetime value is a term you’re likely to have encountered. As Facebook's Lookalike Audiences has grown in popularity, the confusion surrounding this term seems to have grown somewhat. In this guide, we want to uncover the basics behind customer lifetime value as well as explain how we can utilize this metric in future campaigns.
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