Several recent updates have changed Google app campaigns for the better. Updates include conversions bidding maximization, phrase match keywords and broad match modifiers, lead generation form improvements, YouTube ad extensions, and more.
While we’re all hoping for a stronger 2021, it will still take careful planning in product development, marketing, and various other aspects of the business. Explore retail advertising trends to look for in 2021 in our complete guide.
Augmented reality is the future of social media advertising. As AR has been integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.
In our digital-first world, it’s important to pay attention to brands who get advertising right. In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade. Learn about their secrets to success.
Social media has long been a marketing tool, but with the help of AR, it has also become an eCommerce platform. With top social media sites such as Snapchat, Instagram, and Facebook incorporating AR into their platforms in 2020, this trend doesn't seem to be going anywhere but up in 2021.
Learn more about the pet food industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the pet food industry.
With these ten marketing podcasts to share with your marketing team, you’ll be able to find a new favorite without worrying about a bad one in the batch. Let’s take a look.
Learn more about the beauty industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the beauty industry.
LinkedIn recently revealed its new retargeting features. Today we’ll introduce the changes, explain their impact, and discover what they mean for marketers and businesses.
Learn more about the beverage industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the beverage industry.
Learn more about the sports and fitness industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the sports and fitness industry.
Facebook is attempting to improve the source of news for all users with its News feature.
Learn more about the edtech industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the ed tech industry.
Learn more about the superfoods industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests, demographics, and personas of users relevant to the superfood industry.
Find out marketing strategies and trends for online retail marketing in 2021.
It’s clear that marketers and AI work together and benefit businesses without dismantling careers. Learn why AI-powered marketing agencies are the future of marketing.
Facebook now allows business owners to link their business Messenger account to their personal account. We expect this to complement the services on Page Manager; business owners should find it easier than ever to respond to customers and take advantage of their interest early.
With businesses holding so much information about customers, employees, and other stakeholders, it’s no wonder why they’re the target of online hackers. For this reason, we’ve compiled some information on PII data and how businesses can keep this information protected.
TikTok has a new competitor - Instagram Reels. With the question of TikTok getting banned in the United States still outstanding, will Instagram Reels sweep in to steal the market share?
2021 is going to be a year of change for Facebook and its users - businesses need to export data from Facebook Analytics before it disappears, and it will be an interesting watch as Business Suite grows. Will it become the analytical savior that the company wants and needs?
Instagram's new suggested post feature display posts in which users may have an interest.
Back in October 2019, Facebook revealed a new way to boost ad performance called ‘Ad Volume Guidance’. This tiered system is implemented to help advertisers choose the right number of ads per page. By following their guidance, you can optimize performance and prevent wastage with the marketing budget.
In 2020, Facebook worked hard to make privacy settings more accessible for the average user; the Ad Preferences update is one of many changes in this year alone. Shortly after welcoming the new year, Facebook improved the detail showing how advertisers targeted users.
Google Analytics is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability. New features include churn probability and purchase probability.
Google Shoploop is a new interactive shopping experience that allows consumers will see demonstrations from creators as well as reviews on the product page. Rather than listings and photos, customers are shown products through videos.
On social media and across the internet, false information (aka "fake news") has been an issue and has led to intervention from leading social media platforms such as Facebook, Instagram, and Twitter.
Facebook's Business Suite is a new hub for all things Facebook and Instagram. Available on desktop and mobile, the suite allows users to message, post, advertise, and even access insights. For businesses, this makes management across the two platforms more efficient.
Learn how top marketers optimize their Google display ad campaigns.
To keep up with the marketing trends of 2021, we need to look back on the global e-commerce stats of 2020.
Google announced that it would streamline all audience options and combine custom intent and custom affinity into custom audiences. As well as Discovery, this applies to all campaigns across Display, YouTube, and Gmail.
Instagram's new data privacy policy now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.
Now, advertisers on Instagram will be able to create sponsored posts through the accounts of creators. Other improvements to branded content ads are the addition of product tags, the branded content tag in Reels and Live content, and tappable elements in Stories. Find out how this changes the game for influencer marketing.
Find out the best marketing newsletters you should subscribe to. Here are a few that we love: ◦ HubSpot ◦ Intercom ◦ Moz ◦ CMI (Content Marketing Institute) ◦ Social Media Today ◦ Neil Patel ◦ Product Hunt ◦ The Daily Carnage ◦ Total Annarchy ◦ The Hustle ◦ Ahrefs ◦ Invision
By diving into the statistics, top advanced facebook marketers are learning what marketing strategies to implement moving into 2021. See stats for the following 1) Basic Demographics 2) Platform Usage 3) Shopping 4) Ads 5) Mobile 6) Additional Stats
What has Facebook said about the upcoming Facebook ads limit? Essentially, it’s explaining to advertisers and businesses why an excessive amount of ads detract from an otherwise successful marketing channel.
Google announced they will remove third-party cookies in Chrome browsers by 2022. How will this change affect marketers? Google believes that advertisers and marketers won’t notice much of a difference after moving away from using third-party cookies.
Google passage ranking is now live in US English search results. According to Google, this will affect 7% of ALL search queries. Therefore, it’s not something we can ignore.
Government leaders, businesses and the rest of us have found ourselves in a transition period due to the escalation of COVID-19. Today, we are going to explore the implications in terms of how business leaders, individual employees and brands can adjust to this new time.
Facebook for Business is continually releasing features to make it easier for brands of all sizes to advertise effectively. Today, we’re here to talk about Facebook's multiple-text optimization.
Check out the latest digital marketing trends of 2021. Learn how to adapt to a new reality, evolving trends, SEO tips, and how the tone of your content impacts your marketing.
If there’s one thing consistent about SEO, it’s that the rulebook is always evolving. We all need to work on SEO for organic traffic and growth—but don’t be overwhelmed! We’ll break everything down in our list of trend predictions for 2020.
From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed. Check out how these 22 companies are contributing towards COVID-19 relief efforts.
In 2018, Google made identify verification a requirement for political advertisers, a mandate which is in place across 30 countries. Jack Canfield, Google’s Director of Product Management, announced that now all advertisers will need to identify themselves as part of the ad buying process with both their name and location.
Learn how TikTok uses AI, how brands use TikTok, and finish up with advice on how you can adopt TikTok into your marketing campaigns!
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