After long delays and COVID-19 interruptions, mobile-first indexing is now used on 100% of all websites on the internet. What does your marketing team need to know about this new process? Will it change the way that you operate? Let’s find out!
What is social media marketing? How did social media create a new genre of marketing? Learn the history of social media and this growing marketing field.
Learn the top 10 mobile app marketing strategies that you should implement in 2021.
If advertisers have wanted anything in recent years, it’s automation. Thankfully, Google heard the calls and has introduced Smart Bidding.
For Pinterest and Google, one of the more recent additions has been the ‘Lens’ feature. You may have heard about Pinterest Lens and Google Lens, but what does it actually do? Let’s explore both solutions in this guide!
Google recently released a guide of best practices and SEO tips for news sites and articles. Google's John Mueller discusses the article length debate, the proper way to structure your page, optimization tips, and more.
Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.
Google Ads Keyword Planner has lots of value in learning keywords and implementing them across a wide marketing strategy. Google Ads Keyword Planner helps to find the right keywords, so you'll be able to create a successful campaign.
Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.
Google passage ranking is now live in US English search results. According to Google, this will affect 7% of ALL search queries. Therefore, it’s not something we can ignore.
Google announced they will remove third-party cookies in Chrome browsers by 2022. How will this change affect marketers? Google believes that advertisers and marketers won’t notice much of a difference after moving away from using third-party cookies.
It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.
Google announced that it would streamline all audience options and combine custom intent and custom affinity into custom audiences. As well as Discovery, this applies to all campaigns across Display, YouTube, and Gmail.
Learn how top marketers optimize their Google display ad campaigns.
Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Creating Google ad campaigns is a process that’s easy to learn, but hard to master. In this guide, learn how to optimize all the different aspects of Google Ads.
Learn all about Google's automatic targeting feature, how to optimize your ads, and what other settings you should adjust to get the most out of your Google ad campaign.
AI saves time, money, increases ROAS, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
Google Shoploop is a new interactive shopping experience that allows consumers will see demonstrations from creators as well as reviews on the product page. Rather than listings and photos, customers are shown products through videos.
Google Analytics is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability. New features include churn probability and purchase probability.
Several recent updates have changed Google app campaigns for the better. Updates include conversions bidding maximization, phrase match keywords and broad match modifiers, lead generation form improvements, YouTube ad extensions, and more.
Growing your business to an international level? Learn how to improve your website's SEO for multiple languages.
We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.
Paid search vs organic search? Why choose between paid and organic search when you can combine the two? When you break it down, the goal of organic search is to attract as many people as possible to your website. Well, isn’t the goal of paid search exactly the same?
In this guide, we want to put an end to the confusion of Google’s ranking and list five SEO best practices for businesses. Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2021.
In 2018, Google made identify verification a requirement for political advertisers, a mandate which is in place across 30 countries. Jack Canfield, Google’s Director of Product Management, announced that now all advertisers will need to identify themselves as part of the ad buying process with both their name and location.
In case you haven’t already seen it, Google Shopping is the ultimate shopping tool for consumers. Not only can they search for a specific item, but also compare prices between different outlets and shop the many different retailers that offer it (as long as the retailer has paid to have their products advertised). Learn the benefits of selling on Google Shopping in our complete guide.
You may know your Google search engine ranking, but did you know you have an ad ranking too? Today, we’re going to learn all about this, how it’s changed over time, and the steps you can take toward improving your Google ad rank moving forward.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
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