Trapica Launches Lookalike Audience Creation

We’re excited to announce that Trapica’s Marketing Suite now includes lookalike audience creation.

Trapica’s proprietary AI uses real-time learning to inform updates on demographic, geographic, and keyword targeting segments. Now, users will also be able to use Trapica’s AI to create lookalike audiences for any stage of their campaigns’ conversion funnels.

By using data via Facebook’s pixel, Trapica’s AI is able to create retargeting or prospecting lookalike audiences that can be implemented on ad campaigns. Users will have the option to add the audiences to their campaigns manually via Facebook ads manager or they can allow Trapica’s AI to activate and implement the audience at the right time automatically.

Jamie Fisher, Trapica’s Director of Operations, had a few words to share about the latest product release, “While our core targeting features still revolve around real-time updates to keywords and segments, we’re excited to see how lookalike audience creation will give our users a more comprehensive approach to campaign targeting.”

If you’re interested in learning more about our latest features and updates, schedule a call with one of our AI experts.