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Facebook is widely considered the biggest marketing platform for businesses. Most target markets are available on the platform, with around 2.8 billion active monthly users. The platform also has effective features for businesses aiming to advertise. However, even with these benefits in mind, we find that most businesses barely scratch the surface when it comes to Facebook advertising.
Today, we want to introduce you to some of the best Facebook marketing tools that will take your Facebook marketing strategy to the next level. Some are tools available on Facebook itself, while others are third-party tools designed to improve your experience on the social media platform. Let’s learn all about the best Facebook marketing tools!
We’re all being told to advertise on Facebook - but what about those with no experience in graphic design? Does this mean you need to hire a graphic designer or outsource the process to an expert? No, and Canva makes sure of this.
Canva is a high-quality graphic design tool that assists those with little to no experience. Whether you need a creative for an ad or any other graphic, Canva is the easy choice.
Specifically for Facebook, the platform has page cover pre-sized templates (the same goes for app covers and posts!). With a template in place, it’s then a simple case of dragging and dropping additional features. This includes text, shapes, images, and other design elements. Not everybody has a degree in graphic design or grew up with technology. Canva provides an intuitive, simple, easy-to-use solution for those who struggle in this area.
Despite the many opportunities it provides, very few businesses use Messenger as part of their Facebook marketing strategy. Like a modern form of email marketing, businesses can send direct messengers to users to generate exposure, interest in products, and sales. In fact, up to 80% of messages are opened, meaning that most people will see your messages. Furthermore, the click-through rate can reach 20% and conversion is higher than desktop ads.
Another reason why more businesses are choosing Messenger advertising is the low cost. Depending on the strategy, you can pay 50 TIMES less for a Messenger campaign than a Facebook Ad campaign.
How does your Facebook page perform? One of the best ways to find out is to use a tool such as Likealyzer. We love the fact that the platform not only analyses Facebook pages but also provides actionable insights. Often, individuals are left feeling confused by statistics, numbers, graphs, and tables. Likealyzer is a tool that makes sense of it all.
You don’t even need to give personal information to get started (this is something else we appreciate!) and is rare for free tools. All you need to do is enter your URL, hit the magic button and you should receive a report a few moments later.
Although the report is not the most detailed, we think it’s more than enough for an introduction to Facebook performance. You’ll learn the average:
Additionally, the report comes with comments. For example, it might tell you that the audience responds best to images between certain hours of the day. Likealyzer offers a quick way to learn what works, what doesn’t, and what could be improved.
We mentioned the benefits of Messenger marketing, but there is also a tool to make the process easier…introducing Chat Blaster from MobileMonkey. Using this tool, businesses generate special offers, send messages in bulk, and create interactive Messenger sequences. For those with thousands of contacts, you will want to take advantage of the segmentation feature. This way, you’re sending the right message to the right people.
Often, businesses are left between wanting to share valuable content for the audience and not having time to do so. Now, DrumUp makes it easier to find high-quality content so that you can share something in seconds before continuing with your to-do list.
DrumUp works by highlighting high-quality web stories based on keywords entered by the user. After entering a list of keywords, scroll through the recommended posts and choose one to share on your own page. In addition to creating a ‘share’ queue for your page, DrumUp also shares at optimum times based on previous results.
The term ‘comment guard’ is generic for tools that help to transform comments and engagement into leads. With a tool like MobileMonkey, the comment guard automatically sends a Messenger message to those who comment on posts. After commenting, you don’t have permission to add people to your list of contacts just yet. However, sending a message allows prospective consumers to engage (and then they can have a place on the contact list).
If you’re currently sending messages manually to those who engage, it’s time to choose a comment guard because these tools will save time and money immediately.
We’re back to Facebook itself, to show an option that not many businesses realize exists in the advertising section. When creating ads, most people think they have to send people to a landing page on a website. However, this isn’t the case. Instead, you can send people to a Messenger conversation (this is the last tool for Messenger, we promise!).
After clicking through, they become a lead and begin the Messenger sequence. With a chatbot leading the consumer through the funnel, this is no longer a labor-intensive process. Your ads generate leads and interact with consumers with no extra effort from your marketing team (and they’ll be relieved to hear this!).
When it comes to Facebook marketing tools, they don’t come much better than Trapica. With the Marketing Suite, you have access to machine learning and artificial systems to automatically optimize all ads. This means optimization for budgeting, targeting, creative A/B testing, and even budget management.
If one ad is outperforming the rest, the technology will adjust the budget to ensure that the other campaign will get more funding. If it spots an audience with more potential, it automatically shifts. In other words, you’re always getting the most from your campaigns without having to analyze the data and make manual adjustments.
One reason to choose Trapica is the numerous products it has for Facebook and other social media platforms. It also optimizes ad campaigns on Twitter, Instagram, Pinterest, Reddit, Google, Quora, and others - therefore, it’s one of the best ad optimization automation tools for ALL platforms and not just Facebook.
As another Facebook tool, this one was originally introduced for marketers trying to manage numerous ads and campaigns at once. With everything in one place, it’s easier to make adjustments to campaigns, create new campaigns, duplicate ads and ad sets, and even make granular changes.
Many benefits come with using Ad Manager, but there are also limitations when trying to manage various campaigns. With the Power Editor, everything is that little bit simpler.
If you didn’t know it already, the headline of a post has the potential to generate success or failure. For both ad copy and blog posts, catchy headlines win the day by encouraging engagement from the audience. Even those with experience struggle to identify high-quality headlines, which is where tools like Headline Analyzer come in.
How does it work? Well, simply enter your headline idea into the search bar. After a quick analysis, the tool will explain the strength of the headline. It also highlights words that are common, uncommon, emotional, and powerful. If you hit gold and get an ‘A’ headline, go ahead and publish it.
Scores are based on character count, structure, appearance in ad copy and email subject lines, and sentiment. In addition to the grade, you’ll also receive examples, tips, case studies, and other advice to improve your headlines in the future. Not all businesses or marketers have a way with words, and this is why Headline Analyzer exists. Just like Canva, it strengthens weak areas of a marketing team. Ultimately, this means a simpler experience for the marketing team (they get help where they need it) and a stronger experience for consumers. Hopefully, this leads to more clicks, more conversions, and more sales.
Facebook tools exist to make the lives of marketers and businesses easier, and we’ve listed some of the most effective in this guide. Why not alleviate some of the stress and improve your marketing strategy today?
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