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Continual learning is always important, but especially for those in the marketing industry. While some like reading in-depth articles, others prefer to learn on the go. For this reason, we’ve compiled our ten favorite marketing podcasts. Whether you’re listening on-the-go or while you work from home, these podcasts will offer insights that you can apply to your marketing career.
The results are in. With these ten suggestions, you’ll be able to find a new favorite without worrying about a bad one in the batch. Let’s take a look.
Gary Vee (Vaynerchuk) has been producing quality marketing content for a long time. With over 300 episodes available on Apple Podcasts and plenty more on his website, Gary offers a blend of serious lessons and tangents. One thing we like is that he doesn’t sugar-coat the truth. In one of his most famous podcasts, Gary ranted about how hard work will always win in an eight-minute long video. While some people view him as an overnight success, he started putting in hard work to get to the top from a young age. People who seem like an ‘overnight success’ often have a long track record of sleepless nights and determination behind the facade.
With a 4.9 rating on Apple, it’s fair to say that Gary Vee is a popular figure for marketers. He uploads daily podcasts about ‘dreams vs wealth’ that range from a few minutes to an hour. He recently posted shorter podcasts on advice for graduating students.
This podcast doesn’t just talk about marketing, it covers everything digital. The Business of Digital is available on major platforms such as Apple Podcasts and Spotify. They currently have about 160 episodes.
Hosts Dave Rohrer and Mat Siltala discuss:
• Leadership and growth
• Managing marketing teams
• Batching content
• Keyword tools
• Hiring an SEO expert
• The importance of UI and UX
• Personal development
• Training
While some enjoy listening to hour-long podcasts, you may only have time for a short episode. In this case, try 5 Minute Marketing with Brian Moran. Brian started his own business, which is now a multi-million-dollar enterprise. Marketing advice carries more weight when the one giving it has been through the ups and downs of growing a business.
The first episode aired in early February 2019. Moran has superb advice for startups not only in marketing, but all areas of business. These episodes are short enough to enjoy in one sitting.
The Women in Tech podcast used to be headed by marketing voice Espree Devora. In more recent episodes, Devora is replaced by Laura Morelli, who does an equally fantastic job. Morelli’s main podcast Marketing Scoop features case-based stories discussing topics such as IKEA, Google and Vodafone. It’s rewarding and educational to hear the usual marketing advice applied to a real company—we learn the ‘why’ as well as the ‘what.’
Recent episodes discuss the idea of boosting revenue, creating ‘brand brilliance,’ SEO strategies, hiring new team members, using Quora to increase traffic and doubling organic reach. Another reason to listen to this podcast is the high-profile guests—think FreshBooks CMO, LEGO Head of Global Search Marketing and Flighthouse CEO.
Listen up small business owners! Your host for Online Marketing Made Easy is Amy Porterfield, an esteemed marketing guru who continues to take us through the eventful year of 2020. Find this podcast on Stitcher or Apple Podcasts.
Amy has shaped her conversations around working from home and building a business in the current economic climate. As a marketing strategist, she provides actionable advice for entrepreneurs who are starting out. Some podcasts are classes, some are step-by-step guides and others are interviews with key business figures.
Generally speaking, the episodes last between 30 minutes and an hour. If you look at reviews on Apple Podcasts, you’ll see that the vast majority of listeners give her five stars. Because people are typically very honest with these ratings, we take them as a fairly reliable source of quality.
Not every podcast focuses on general advice; there are some like Search Talk Live, which get a bit more granular. This podcast features conversations surrounding SEM and SEO and is hosted by both Matt Weber and Robert O’Haver. For many marketers, SEO is a source of headaches. If you want to improve in this area, this pair provides valuable insights.
SEO is always evolving, which is why Search Talk Live produces content every other week. You can find it on Apple Podcasts and other platforms. In the most recent episode, the co-hosts discussed how to rank in 2020.
There are two sides to this show. In the first bucket of discussions, Tim talks to investors and entrepreneurs about tactics and tools for growing your business. The second group of conversations focus on artists and athletes who discuss their routines and motivational tools. In the world of business, both sides are important.
Tim has a solid reputation on iTunes and has been named the ‘Best of’ for three years. The Tim Ferriss Show is considered the best business podcast and surpassed 100 million downloads faster than any other in its category. Former guests include Jamie Foxx, Jon Favreau, Edward Norton, Rick Rubin and Arnold Schwarzenegger.
Creating quality content is an essential component of marketing, and those looking for help and advice in this area should check out Copyblogger FM. This podcast is all about copywriting skills and content marketing strategies; it’s available on Apple Podcasts and hosted by Darrell Vesterfelt and Tim Stoddart. Although there was a slight pause earlier in 2020, they seem to be back on a good uploading schedule as we move into the summer.
Copyblogger FM frequently features special guests and conversations about the future of content marketing. Listeners learn how to excel in the present while keeping an eye on how trends might change in the future.
This is a Content Marketing Institute podcast hosted by Robert Rose and Joe Pulizzi. Like many others in this list, it’s one that has attracted great interest from listeners. Normally kept under one hour, the episodes rely on storytelling rather than just stating facts and figures. We like to tune in to This Old Marketing because they use real-life examples and inform us of the digital marketing news we need to know. This show often competes with Time Ferriss for the top spot on iTunes.
Don’t forget to send an email or tweet! They take questions from listeners and could answer your question in the next episode.
Our last podcast recommendation is MozPod. This platform adds variety to your listening experience by featuring a different Moz Academy instructor for each episode. This way, you don’t get tired listening to the same person every time you hit play.
To get started, find MozPod on Google Podcasts. Although the latest episodes are from 2018, there are some golden nuggets in these short episodes that make it worth digging into. From SEO to accelerated mobile pages, there’s something for everyone with this podcast.
There you have it! Our top ten picks for marketing podcasts. Try a few and let us know what you think!
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