Over the years, we’ve learned the importance of ad relevance on Facebook, Instagram, and all other platforms, and thanks to the asset customization tool on Facebook, you’re about to reach a whole new level of ad relevance on this platform. With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.
What has Facebook said about the upcoming Facebook ads limit? Essentially, it’s explaining to advertisers and businesses why an excessive amount of ads detract from an otherwise successful marketing channel.
If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.
Demand-side platforms help advertisers streamline their digital advertising processes. Rather than doing everything manually, DSPs are designed to make the ad inventory purchase process easier than ever. With a single interface, advertisers can not only purchase but also manage ad inventories even when they come from several sources.
How do marketers choose a cost control for their Facebook campaign? What’s a bid cap? What’s a cost cap? How does it affect how you advertise? With cost controls, you tell Facebook your situation in terms of profitability/conversions in addition to your goals. Facebook then uses this information to bid on the right auctions and contribute to your advertising performance.
While we’re all hoping for a stronger 2021, it will still take careful planning in product development, marketing, and various other aspects of the business. Explore retail advertising trends to look for in 2021 in our complete guide.
By diving into the statistics, top advanced facebook marketers are learning what marketing strategies to implement moving into 2021. See stats for the following 1) Basic Demographics 2) Platform Usage 3) Shopping 4) Ads 5) Mobile 6) Additional Stats
Find out the best marketing newsletters you should subscribe to. Here are a few that we love: ◦ HubSpot ◦ Intercom ◦ Moz ◦ CMI (Content Marketing Institute) ◦ Social Media Today ◦ Neil Patel ◦ Product Hunt ◦ The Daily Carnage ◦ Total Annarchy ◦ The Hustle ◦ Ahrefs ◦ Invision
A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.
Now, advertisers on Instagram will be able to create sponsored posts through the accounts of creators. Other improvements to branded content ads are the addition of product tags, the branded content tag in Reels and Live content, and tappable elements in Stories. Find out how this changes the game for influencer marketing.
Instagram's new data privacy policy now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.
Market research is the process of gathering any sort of information that can be used to learn more about the market. For the most part, this is split into two: ◦ Information regarding the state of the market (including competitors) ◦ Information regarding your customers. This information helps improve interactions between the brand and consumers, to design products that better meet the needs of consumers, and encourage a more tailored approach toward content.
Facebook advertising has become easier with the use of automated ads. Automated Ads learn your audience and then provide the best ad possible. Using advanced algorithms, the system learns what ads perform best before then offering suggestions and recommendations to users. The tool is designed to work with all campaign goals, so it doesn’t matter if you want to generate leads or send people over to your website.
Google announced that it would streamline all audience options and combine custom intent and custom affinity into custom audiences. As well as Discovery, this applies to all campaigns across Display, YouTube, and Gmail.
One thing that remains constant throughout the years is the importance of SEO. But what will work best? How do you increase your organic traffic? What are the techniques that businesses and marketers will employ the most? We have a detailed list here!
To keep up with the marketing trends of 2021, we need to look back on the global e-commerce stats of 2020.
Learn how top marketers optimize their Google display ad campaigns.
Facebook's Business Suite is a new hub for all things Facebook and Instagram. Available on desktop and mobile, the suite allows users to message, post, advertise, and even access insights. For businesses, this makes management across the two platforms more efficient.
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